Before you start rolling out your pay-per-click advertising campaign, you need to make sure you are doing it on the right platform – whether it’s Microsoft (formerly known as Bing ads), Google Ads (formerly Google AdWords), or a combination of the two.

Read More

Metrics and tracking modules are abundant; however, companies’ search engine marketing efforts are still a challenging concept to grasp for many business owners. You may have a marketing specialist on staff, but when it comes to online marketing, you as a business owner should understand as much as you can to help your company’s online […]

Read More